Why am I not achieving the desired results in my business? What are others doing that I’m not doing? If you’re like most entrepreneurs, you’ve asked yourself these questions at least once. However, what you may fail to realize is that the obstacles standing in your way is oftentimes of your own making.
Breaking through the psychological glass ceiling
The primary reason people settle for less than they deserve can be attributed to self-limiting beliefs. For instance, you get a new idea and immediately talk yourself out of it, or you’d like to grow your business, but refuse to scale back on your lifestyle to invest more time and money into promoting your services. “I don’t have enough time” or “I don’t have the money” are among the top excuses people have for not aiming higher and going after their dreams. Sound familiar? Rather than put yourself out there, you opt to sit by the sidelines.
Are you doing all the things you can to create your dream business?
If not, make a list of all the things that are standing in your way. Then jot down all the possible solutions you can think of for overcoming them and take one action within the next hour – whether it’s making a phone call to a mentor for advice, scheduling an appointment to meet with a career coach, or introducing yourself to a new business in the area.
Defining success on your own terms
The first step in creating your dream business is to find the “why” in your business. Many of us skip this step and as a result focus our energy on activities that don’t propel our business forward in an attempt to fit in with the mainstream definition of success. As a result, you have a business that doesn’t reflect your values and somewhere in between servicing clients and fulfilling product orders, the you in your business goes missing.
Secondly, it’s important to determine what success means to you. For some, it might mean building a media empire with thousands of employees, while for others it might simply be having a mom and pop store that serves the local community. I prefer to keep my business small so that I have time to pursue other creative projects. Knowing what you want out of life will motivate you to take consistent action, despite how scary it may feel.
The Need for Action
How many times have you invested in books, business courses and seminars only to discover you’re no further in your business than when you began? You can have all the knowledge in the world, but if you’re not implementing the ideas, it’s useless. What separates the success stories from the stories of disappointment is our willingness to take action. When we allow fear and a negative mindset to dictate our actions, we set ourselves up for failure. Despite our best intentions, we slip back into “bad behavior” and keep doing the same things because it’s comfortable.
So what’s really holding you back? Is it money? Time? The economy? Whatever you think it is it’s time to confront your demons. Create a list of all the things you’ve been afraid to do in business and in life. What immediate thoughts surface as you review your list? Acknowledge what they have to say, and then write out all those self-sabotaging beliefs. When you really think about it, is it true? There are others who have overcome great odds to achieve professional bliss. So why not you?